A CRM tool can make your company’s Customer Relationship Management much more efficient. Over 90% of companies with 11 employees or more, are already familiar with the benefits of a CRM tool. This type of software is popular with companies of all kinds and is mostly used by businesses employing 2 to 500 people. Today we’ll tell you exactly why your company should definitely make use of a CRM tool.
With the increasing popularity of computers in the workplace, CRM tools (or CRM software) largely replaced a paperwork client administration. Where employees had to physically go through a set of folders in the old days, now you can browse through your entire administration from your computer.
What is CRM?
A CRM tool is one of the best ways to digitalize your administration. It makes it much easier to get the information out that you’re looking for. Creating reports and graphs of your company’s performances can be done with just one mouse click.
The word CRM is often used when referring to CRM software, which can be confusing. According to Wikipedia, CRM tries to analyse data about customers\’ history with a company, in order to better improve business relationships with customers, specifically focusing on retaining customers, in order to drive sales growth. This means that a CRM tool is a part of the total CRM strategy, but should go beyond that.
Although your CRM strategy shouldn’t be entirely focused on a CRM tool only, it can benefit your company’s growth in a variety of ways. We’ve listed 3 of these benefits for you.
1. You can store information in a central place
Because many CRM software is cloud based, you don’t have to waste any money on a backup system for your company’s administration. You and your employees can access the data from every place that has internet access.
By storing everything in a central location, you’re making it very easy to find the information you’re looking for. You’ll be able to give clients the answers they’re looking for within short notice.
Your life will be a lot easier and your clients will be served a lot quicker, now that you have just one piece of software containing all of your customer data. All of the information that a customer discusses with one of your employees will be documented and retrievable by all appropriate staff.
2. You can react quickly to market changes
Because the CRM software holds so much information about your customers, you’ll be able to pick up trends and react to them quickly. As it’s keeping track of all your company’s sales, you’ll notice instantly when one of your products is starting to run hot.
The CRM tool connects all of the information for you. By doing this, you can figure out exactly which group of people have an increased interest in your product. Now you can focus your marketing on this particular group while the trend is still in an early phase. Because you always know exactly what your customers want before they know it, you can stay ahead of the trends.
3. You will improve your marketing
CRM software allows you to focus your marketing efforts to a group of people that are likely to have a positive response. Because the software stores all of your customer’s information in one place, you’ll be able to make a detailed profile of them.
You can select certain customers based on their demographic situation or on products they recently bought from you. If a customer bought one of your products in the past and had a good experience, he will be very likely to buy from you again. It’s also proven that they will make larger purchases than a new customer.
The communication can also be personal as you’re getting to know more about them. A CRM tool makes expensive mass marketing a thing of the past and will earn its cost back for you quickly.
On average, CRM software delivers a return on investment of more than 50%. You can even try out the software for free to test out all of its features. You’ll be one of the many successful companies that automated all of their dreadful tasks.
Photo Credits: Tools / Photo by ZZPZA / CC BY and Marko Puusaar (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)],via Wikimedia Commons