A boost to your website’s SEO is a boost to the revenue of your business. Having your company’s website rank high in popular search engines, will bring a lot of potential clients to your site. You’ll have to focus on improving your site’s SEO if you want to stay ahead of the competition. The good news is that it can be done without spending a lot of money. We have listed 4 easy and quick ways to boost your website’s SEO that will only take a small effort to apply.
1. Make an infographic
You can improve your SEO ranking strongly by making an infographic containing relevant information to your site’s visitors. Infographics can present a lot of useful information in a very clear way. It makes people understand the topic quickly, without having to read a complicated chunk of text.
What makes a high quality infographic so good for SEO is that many readers are willing to share it with others. People will link to it from their social media accounts and owners of relevant websites will happily share it with their viewers. This is exactly the kind of link building that Google likes to see and they’ll reward it with a high SEO ranking.
To make a well liked infographic, you’ll have to find a topic within your field that your readers have strong feelings about. After you collected the information you want to present, you can hire a specialist to design the infographic for you. This doesn’t have to be very costly and is well worth, considering the amount of new readers you can attract this way.
2. Add different kinds of multimedia
By adding different types of multimedia to the information that you’re presenting on your site, your message will be a lot stronger. While some people are visually oriented and prefer to watch a video, someone else might understand you much better with an explanation given in a podcast. You’ll keep your sites visitors more engaged by presenting information through a mix of pictures, video, slideshows, text and audio, which lowers the bounce rate.
Having different types of multimedia on your site will make it rank higher because search engines consider this to be a sign of quality content. Another benefit of using video on your sites is that it’s proven to increase your conversion rate.
3. Pay attention to local SEO
When you type the words ‘computer repair’ into Google, it will show you info on computer repair shops located near you. This is what they call local SEO. It can do wonders for your business. A research done by Google has shown that 50% of people performing a local search on their phone, visited a store within 24 hours. For users performing a search on a tablet or computer it’s 34%.
People who search for a certain type of business in their local area are very likely to take action, making it very interesting for you to be at the top of the local search results. There are several factors that can improve the local SEO ranking. One of the most important factors is your company’s score in online review sites like Yelp.
Not only does Google look at online reviews to determine how high they should rank you, consumers are keeping a close eye on this as well. You can get your ranking up by actively requesting customers that have shown to be happy with your services, to leave a review. It’s very important though to never blatantly ask customers for a positive review but to leave it up to them how they want to rate you.
Another way to increase your local SEO ranking is to list your business on Google My Business. Here you can enter your company’s information, which will then be displayed in Google Maps, Google+ and the Google search engine.
4. Update regularly
To draw new people to your site, and to make them coming back, you should update your site or blog regularly with useful content. Google likes to see fresh content and will rank your site higher if you keep posting useful information.
By posting regularly you will also make your site’s visitors more familiar with you and your brand. When they’re in need of a product that you’re selling, they will probably think of you first.
Companies that produce more than 16 blog posts in a month get 3.5 times as much traffic on average, when compared to companies that are posting 0 to 4 times a month. This emphasizes the importance of regular content updates.
There’s also a huge increase in traffic for companies that have more than 400 total blog posts, compared to those that have less than that. It’s important to find the right balance between regularly updating and still maintaining a high quality of content.